One-time purchase:
$17.97 $0.70 per Fl Oz
FREE delivery Monday, May 20 on orders shipped by Amazon over $35
Ships from: Amazon
Sold by: Healthy Pantry
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Monday, May 20 on orders shipped by Amazon over $35. Order within 10 hrs 2 mins
In Stock
$$17.97 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$17.97
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Ships from
Amazon
Sold by
Sold by
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Save up to 5% on auto-deliveries.

Unlock 5% savings

Save 5% when you receive 5 or more products in one auto-delivery to one address.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
Learn more
FREE delivery Monday, May 20 on orders shipped by Amazon over $35. Order within 10 hrs 2 mins
In Stock
Deliver every:
×

Added to cart

$$17.97 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$17.97
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Auto-deliveries sold by Healthy Pantry and Fulfilled by Amazon

GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo - pH Balanced for Over-Processed Hair, Provides Moisture & Protection, Salon Quality, No Parabens, Color Safe - 8.5 oz (3 Pack)

4.3 4.3 out of 5 stars 166 ratings

$17.97 with 25 percent savings $0.70 per Fl Oz
List Price: $23.97

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime
FREE Returns
{"desktop_buybox_group_1":[{"displayPrice":"$17.97","priceAmount":17.97,"currencySymbol":"$","integerValue":"17","decimalSeparator":".","fractionalValue":"97","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"8yw2bE7DyIdftFXAy%2FogBb4iFErlWWHUtoKcIUca7yt1%2B00BtbkzBYjx1o8n0mPPK%2F9RFiEpkWv30QAud6%2BUzVmuDe4tj%2BInmEME2S2kLDMBw%2B423PZt89eli2DGZHhXvxl%2BZgc2EprNDbYgYCPiLA9erZpNvvOOg0f%2BPa3Os3nol1LMEq4M3HoZeYthPk6a","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$17.97","priceAmount":17.97,"currencySymbol":"$","integerValue":"17","decimalSeparator":".","fractionalValue":"97","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-US","buyingOptionType":"SNS","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Brand GIOVANNI
Item Form Liquid
Hair Type Curly
Scent Rosemary
Age Range (Description) Adult,Senior

About this item

  • MOISTURIZING CLEANSER - Perfect for daily use, our hydrating shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins to increase strength and vitality
  • COLOR SAFE, DAMAGE CARE - Designed to protect over-worked, over-processed and color-treated hair while locking in color and shine. Your hair will be hydrated, moisturized and perfectly pH balanced
  • EVERYDAY PH CONTROL - Containing Aloe Vera, Rosemary, and other Botanical Extracts, this shampoo adds moisture and manageability while remaining gentle enough for everyday use
  • VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
  • ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

Consider a similar item

Amazon's Choice

Buy it with

$17.97 ($0.70/Fl Oz)
Get it as soon as Monday, May 20
In Stock
Sold by Healthy Pantry and ships from Amazon Fulfillment.
+
$23.95 ($11.98/Count)
Get it as soon as Monday, May 20
In Stock
Sold by FAIRY TALES HAIR CARE and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
These items are shipped from and sold by different sellers.
Choose items to buy together.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 7.63 x 5.12 x 2.88 inches; 1.66 Pounds
  • Item model number ‏ : ‎ 18649
  • Date First Available ‏ : ‎ September 26, 2008
  • Manufacturer ‏ : ‎ Giovanni
  • ASIN ‏ : ‎ B001ET788I
  • Customer Reviews:
    4.3 4.3 out of 5 stars 166 ratings

Product Description

GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins in order to increase strength and vitality. This daily use shampoo is for normal to dry hair types. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

Important information

Safety Information

For External Use. Avoid Eye Contact.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *USDA Certified. Organic. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. DIRECTIONS: Massage rich lather into wet hair and rinse. Follow this GIOVANNI 50:50 BALANCED Shampoo with 50:50 BALANCED Hydrating-Calming Conditioner.

Directions

Massage rich lather into wet hair and rinse. Follow this GIOVANNI 50:50 BALANCED Shampoo with 50:50 BALANCED Hydrating-Calming Conditioner.


From the brand


From the manufacturer

giovanni

Eco Chic Hair Care

ecochic

ecochic

ecochic

eco chic

Invigorating Hair Care

Eco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you're cleansing, conditioning, hydrating, or holding.

Botanical Extracts

Looking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends.

Luxurious Appearance

Conditioning rosemary and hydrating Aloe Vera are added to help you regain that luxurious appearance and softness once again. Eco Chic is for hair that looks and feels flawless.

Cruelty-Free

We strive to use the very best ingredients and are always focused on high performance

conditioner

tea tree
Filled With Botanical Ingredients

List of Botanical Extracts: *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, *Glycine Soja (Soybean) Seed Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Thymus Vulgaris (Thyme) Extract

For a complete list of ingredients please reference the ingredients label on the back of the product.

  • Paraben-Free
  • Vegan Friendly
  • Color-Safe

Eco Chic

50:50 Balanced Hydrating-Calming Conditioner

It’s half of this and half of that. The perfect mix, the perfect match. That’s what you’ll get with 50:50 Balanced Hydrating-Calming Conditioner. Ideal for reawakening dry hair to the wonders of clarifying and moisturizing, this conditioner works its magic on a daily basis. A blend of botanicals and protection factors make dull hair the life of the party. Shine says glow for it.

  • Ideal for overworked, environmentally stressed hair
  • Adds moisture and manageability
  • Hydrating botanical extracts smooth frizz
  • Leaves hair perfectly pH balanced and conditioned

Giovanni...Bridging the Gap Between Natural & Salon Quality

ingred

community

bev hills

model

OUR INGREDIENTS

Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.

OUR COMMUNITY

Giovanni enjoys partnering with Eco Chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.

OUR STORY

Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.

OUR COMMITMENT

Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance

shampoo styling gel leave in conditioner frizz be gone Silk Conditioner
Eco Chic 50:50 Balanced Hydrating Conditioner Eco Chic L.A. Hold Styling Gel Eco Chic L.A. Hold Hair Spritz Eco Chic Frizz Be Gone Serum Eco Chic Smooth As Silk Shampoo Eco Chic Smooth As Silk Conditioner
Customer Reviews
4.6 out of 5 stars
469
4.4 out of 5 stars
2,953
4.7 out of 5 stars
300
4.6 out of 5 stars
1,282
4.5 out of 5 stars
817
4.5 out of 5 stars
2,173
Price $21.41 $25.88 $13.07 $12.18 $17.99 $17.99
No Artificial Dyes
Available in Multiple Sizes
Curly Girl Favorite
Helps Eliminate Frizz
Safe for Color Treated Hair
Vegan Friendly
Cruelty-Free
Family Owned Business

Looking for specific info?

Customer reviews

4.3 out of 5 stars
4.3 out of 5
166 global ratings

Customers say

Customers like the quality, smell and softness of the shampoo. They mention that it does a great job of cleaning scalp and hair without overly drying them out. They also appreciate the shine and hydration it provides. Customers are also happy with the sulfate, and frizz. However, some customers are mixed on the effect on hair and moisture.

AI-generated from the text of customer reviews

35 customers mention35 positive0 negative

Customers are satisfied with the quality of the shampoo. For example, they mention it's great for fine, dry hair, and does a great job of cleaning the scalp and hair without overly drying them out. It leaves their hair clean and moisturized. Some say it'll work better on their greasy scalp. Overall, most are happy with the results.

"...Just a little dab of this shampoo and it lathers lightly and rinses out as if I've conditioned my hair...." Read more

"Works very well, has a pleasant smell without harmful chemicals. I highly recommend it." Read more

"Wonderful shampoo! This shampoo is great for clarifying, but it also does not strip the hair. It leaves it feeling soft, healthy and clean...." Read more

"...this shampoo because it makes my hair soft and is gentle yet still cleanses. I've tried several sulfate-free shampoos, and had to go back this one...." Read more

13 customers mention13 positive0 negative

Customers like the smell of the shampoo. They say it smells good and doesn't coat their hair.

"...Very light and natural like a faint sweet flower. You easily get used to the smell and will be pleasantly surprised to receive compliments after a..." Read more

"Works very well, has a pleasant smell without harmful chemicals. I highly recommend it." Read more

"...doesn't overwhelm. It smells a tad like apples or something. If you are like me then you will go through one bottle very quickly...." Read more

"...knew I had to buy it! Great clean smell. Use every day and love the results!!Addendum to Original Review: February 5, 2017..." Read more

13 customers mention13 positive0 negative

Customers find the shampoo gentle and effective. They say it makes their hair soft and fluffy. Some customers also mention that the tea tree smell is great.

"...The tea tree felt great, but I didn't like the squeaky clean feel and making my hair seem a little wire-like...." Read more

"...It leaves it feeling soft, healthy and clean...." Read more

"...There is a noticeable difference in softness and curl definition even after one use. I find the lather comparable to sulfate shampoos...." Read more

"I love this shampoo!! Leaves my fine hair very shiny and soft without feeling weighted down!!..." Read more

11 customers mention11 positive0 negative

Customers say the shampoo leaves their hair very shiny, soft, and hydrated. They also say it's pretty natural and doesn't fade or strip their color.

"...My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!..." Read more

"I love this shampoo!! Leaves my fine hair very shiny and soft without feeling weighted down!!..." Read more

"...I have dyed hair and since switching to this my color isn't fading or stripping...." Read more

"My hair felt softer and looked nicer, shinier and healthier, with less frizzing, from the very first wash...." Read more

8 customers mention8 positive0 negative

Customers like that the shampoo is sulfate free. They say it still lathers well without the harmful sulphates. Some say that the product doesn't get very sudsy, but once you get used to it, you hardly notice. Overall, most are satisfied with the way it makes their hair feel.

"...Because it doesn't contain any SLS's it doesn't get very sudsy but once you get used to it you hardly notice...." Read more

"...other products (mousse, gel, frizz serum), and this shampoo really removes the residue without over-drying my hair...." Read more

"...(paraben, DEA and sulfate free) than some high end salon and store brands...." Read more

"...Great results and although it is sulfate free, a little goes a long way. You can't beat that...." Read more

6 customers mention6 positive0 negative

Customers say the shampoo makes their hair feel smooth and shiny. They also say it makes their skin feel soft and moisturized. Customers also mention that the fragrance is very mild and more herbal than fruity.

"...My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!..." Read more

"...or strong smelling shampoo; this one does have a fragrance but it is very mild and more herbal than fruity or sweet, so it doesn't bother me...." Read more

"My hair felt softer and looked nicer, shinier and healthier, with less frizzing, from the very first wash...." Read more

"...I dried my hair to find it soft, shiny, and not at all frizzy. Great shampoo for fine, somewhat dry hair...." Read more

9 customers mention4 positive5 negative

Customers are mixed about the effect of the shampoo. Some mention that it makes their hair healthier, their scalp isn't itchy, and it leaves their hair shiny with no greasy feeling. However, others say that their hair looks greasy and is not good for oily hair or fine hair.

"...However, my hair looks greasy when I use it, so I have had to discontinue using it." Read more

"...going sulfate free my daughters curly hair is much healthier, my scalp isn't itchy or as flaky, and my hubby likes it as well...." Read more

"...- nothing outstanding or noticable about it other than it leaving my hair a little hard, but my conditioner got it back to where it should be." Read more

"...It doesn't leave any build up and it leaves your hair shiny with no greasy feeling. You must try it out for yourself to believe it." Read more

9 customers mention6 positive3 negative

Customers are mixed about the moisture of the shampoo. Some mention that it does not dry their hair out or make it feel stripped at all, while others say that it is very drying on the hair and makes their hair feel dry.

"...Great shampoo for fine, somewhat dry hair. And it smells delicious-- it smells like a spa & makes my morning shower so much better." Read more

"This is my favorite shampoo. Not only is it cleansing, but it's moisturizng too. I stocked up on this and bought a few bottles. I love the smell too...." Read more

"...The wheat didn't clean well enough but also made my hair feel dry...." Read more

"...I have not had issues with scalp dryness since starting to use it regularly and I will buy it again." Read more

Great for sisterlocks
5 Stars
Great for sisterlocks
I am african American and I have colored sisterlocks. I also live in Arizona, so I have struggled with scalp dryness and my registered stylist recommended this product. I have not had issues with scalp dryness since starting to use it regularly and I will buy it again.
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on January 5, 2012
Of course, we all have different hair, scalp, diet, and health which all makes a difference in what will work for you. For me, this product is amazing.

I'm almost 40 and have no health problems. My hair is baby fine, mostly straight and fairly long and I have a decent diet. I also do not dye my hair.

I used to have crunchy ends and my roots tend to get oily if not washed every 2-3 days. Just a little dab of this shampoo and it lathers lightly and rinses out as if I've conditioned my hair. After years of use and trimming off the crunchy ends, my hair remains soft and silky. No tangles.

Most times, I do not use a conditioner after using this shampoo. After every other shower, or if I use any hot tools, I use in a pea sized drop of leave-in conditioner (
Giovanni Direct Leave-In Conditioner, Weightless Moisture, 8.5-Ounce Containers (Pack of 3) ), and that's it. My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!

On top of this, the scent is just lovely. Very light and natural like a faint sweet flower. You easily get used to the smell and will be pleasantly surprised to receive compliments after a hug.

I really hate the rectangular bottle, but that's alright because I love this so much, I buy it by the gallon and use a pump dispenser.

I started using this shampoo maybe 10 years ago. Out of curiosity, I keep trying other products that people rave about like HairOne, Wen, Biolage, Jason, Aubry Organics, and many others I didn't bother to remember, but none of the shampoos make my hair feel as wonderful as this 50/50 formula. I end up giving the other stuff away. Even the other Giovanni shampoos, don't compare to this one. The wheat didn't clean well enough but also made my hair feel dry. The tea tree felt great, but I didn't like the squeaky clean feel and making my hair seem a little wire-like. The Smooth as Silk was similar to the 50/50, but a little heavier.
29 people found this helpful
Report
Reviewed in the United States on November 4, 2023
Works very well, has a pleasant smell without harmful chemicals. I highly recommend it.
Reviewed in the United States on December 28, 2008
Wonderful shampoo! This shampoo is great for clarifying, but it also does not strip the hair. It leaves it feeling soft, healthy and clean. Because it doesn't contain any SLS's it doesn't get very sudsy but once you get used to it you hardly notice. I wonder why they really need to put that stuff into the other shampoos at all. It has a very light and pleasant fragrance, but it def. doesn't overwhelm. It smells a tad like apples or something. If you are like me then you will go through one bottle very quickly. I use about 1 every 3 weeks. So you might want to stock up. I think I bought 3 bottles for about $17.50. That's a great deal considering that in most healthfood stores and even at Target, one bottle will cost you upwards of $8.
3 people found this helpful
Report
Reviewed in the United States on February 6, 2014
I have fine, wavy hair and I like this shampoo because it makes my hair soft and is gentle yet still cleanses. I've tried several sulfate-free shampoos, and had to go back this one. There is a noticeable difference in softness and curl definition even after one use. I find the lather comparable to sulfate shampoos. I prefer nonscented products and hate sweet or strong smelling shampoo; this one does have a fragrance but it is very mild and more herbal than fruity or sweet, so it doesn't bother me. When I had bought this shampoo locally, it was clear. As you see in the picture here, the product I received from Amazon is more honey-colored. I was worried it was a different formulation or the product was past its prime, but after trying it, it seems to work the same as what I bought in the store. My only change would be with the bottle. The narrow flip top is a bit awkward.
4 people found this helpful
Report
Reviewed in the United States on July 1, 2015
I love this shampoo!! Leaves my fine hair very shiny and soft without feeling weighted down!! I first tried this shampoo out of town at a hotel and
knew I had to buy it! Great clean smell. Use every day and love the results!!

Addendum to Original Review: February 5, 2017

I STOPPED using this shampoo a while ago because I noticed I was losing more hair than normal. At first, I thought it was a hormonal issue but as soon as I switched to another shampoo, I NO longer had a problem.
2 people found this helpful
Report
Reviewed in the United States on July 26, 2023
I have noticed the thickening effect is less after using 2/3 of the bottle.
Reviewed in the United States on July 23, 2013
I have been using this shampoo for a few years, and it is great for my curly hair! My husband recently ran out of his shampoo, and once he tried mine, he started using it too. It has a nice, light smell and lathers well with a small amount of product. I often use various other products (mousse, gel, frizz serum), and this shampoo really removes the residue without over-drying my hair. There are times when I wash my hair multiple times in a day (because of going to the gym or swimming), and I never have had a problem using this gentle product.

The value is comparable to buying it at my local organic store, but the subscribe and save discount gives the edge to buying it online.
2 people found this helpful
Report
Reviewed in the United States on March 26, 2012
I bought this shampoo after reading some positive reviews on Amazon. I do not regret it. I wear my hair as a short to moderate length afro, and this shampoo is ideal to wash the hair products out of my hair, so I can get it clean without drying it out. I pair it with Giovanni's leave in conditioner, and find my hair looks the best it ever has daily. No need to shampoo and rinse twice either. This is a great shampoo for all kinds of hair. My multiracial daughter uses it for her long straight hair, and she loves it too!. Try it!
2 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Marilyn Benmalek
5.0 out of 5 stars Great shampoo soft and smooth my hair feels
Reviewed in the United Kingdom on August 22, 2021
Good shampoo my hair texture feels great
Cliente Amazon
3.0 out of 5 stars Está bien aunque...
Reviewed in Spain on September 12, 2017
Si tienes la raíz del cabello seca definitivamente este champú es el tuyo, en mi caso que tengo el pelo fino y normal buscaba un champú que fuese un punto medio entre purificante e hidratante, algo neutro antes de usar el champú de tratamiento, y cada vez que lo uso me lo engrasa y al día siguiente de lavarlo ya está grasa la raíz de nuevo.
Ella Owen
5.0 out of 5 stars This one is gentle on my scalp and keeps my hair in good condition.
Reviewed in the United Kingdom on February 16, 2018
I have very sensitive scalp and it has been a nightmare trying to find one that doesn't aggravate, even from organic health food shop ranges. This one is gentle on my scalp and keeps my hair in good condition.
McLarnon1313
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on March 14, 2018
Good product.
SandraSz
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 18, 2017
Great schampoo! Must have item in my beauty regime!