Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
$17.97$17.97 $0.70 per Fl Oz ($0.70$0.70 / Fl Oz)
Ships from: Amazon Sold by: Healthy Pantry
$17.97$17.97 $0.70 per Fl Oz ($0.70$0.70 / Fl Oz)
$17.07$17.07 ($0.67$0.67 / Fl Oz)
First delivery on May 22 FREE delivery Monday, May 20 on orders shipped by Amazon over $35
Ships from: Amazon Sold by: Healthy Pantry
Unlock 5% savings
Save 5% when you receive 5 or more products in one auto-delivery to one address.Choose how often it's delivered
From once every 2 weeks to once every 6 monthsSkip or cancel any time
We'll send you a reminder before each delivery.Added to cart
- VIDEO
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo - pH Balanced for Over-Processed Hair, Provides Moisture & Protection, Salon Quality, No Parabens, Color Safe - 8.5 oz (3 Pack)
Learn more
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns.- Go to your orders and start the return
- Select the return method
- Ship it!
Learn more
Learn more
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns.- Go to your orders and start the return
- Select the return method
- Ship it!
Purchase options and add-ons
Brand | GIOVANNI |
Item Form | Liquid |
Hair Type | Curly |
Scent | Rosemary |
Age Range (Description) | Adult,Senior |
About this item
- MOISTURIZING CLEANSER - Perfect for daily use, our hydrating shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins to increase strength and vitality
- COLOR SAFE, DAMAGE CARE - Designed to protect over-worked, over-processed and color-treated hair while locking in color and shine. Your hair will be hydrated, moisturized and perfectly pH balanced
- EVERYDAY PH CONTROL - Containing Aloe Vera, Rosemary, and other Botanical Extracts, this shampoo adds moisture and manageability while remaining gentle enough for everyday use
- VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
Consider a similar item
Buy it with
Similar items that may deliver to you quickly
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 7.63 x 5.12 x 2.88 inches; 1.66 Pounds
- Item model number : 18649
- Date First Available : September 26, 2008
- Manufacturer : Giovanni
- ASIN : B001ET788I
- Best Sellers Rank: #189,369 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #4,853 in Hair Shampoo
- Customer Reviews:
Product Description
GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins in order to increase strength and vitality. This daily use shampoo is for normal to dry hair types. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
Important information
Safety Information
For External Use. Avoid Eye Contact.
Ingredients
INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *USDA Certified. Organic. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. DIRECTIONS: Massage rich lather into wet hair and rinse. Follow this GIOVANNI 50:50 BALANCED Shampoo with 50:50 BALANCED Hydrating-Calming Conditioner.
Directions
Massage rich lather into wet hair and rinse. Follow this GIOVANNI 50:50 BALANCED Shampoo with 50:50 BALANCED Hydrating-Calming Conditioner.
From the brand
-
Before There Was a Brand There Was a Pioneer
Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.
-
-
First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
-
Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
-
Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).
-
Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
From the manufacturer
Eco Chic Hair Care
|
|
|
|
---|---|---|---|
Invigorating Hair CareEco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you're cleansing, conditioning, hydrating, or holding. |
Botanical ExtractsLooking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends. |
Luxurious AppearanceConditioning rosemary and hydrating Aloe Vera are added to help you regain that luxurious appearance and softness once again. Eco Chic is for hair that looks and feels flawless. |
Cruelty-FreeWe strive to use the very best ingredients and are always focused on high performance |
Filled With Botanical Ingredients
List of Botanical Extracts: *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, *Glycine Soja (Soybean) Seed Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Thymus Vulgaris (Thyme) Extract
For a complete list of ingredients please reference the ingredients label on the back of the product.
- Paraben-Free
- Vegan Friendly
- Color-Safe
Eco Chic
50:50 Balanced Hydrating-Calming Conditioner
It’s half of this and half of that. The perfect mix, the perfect match. That’s what you’ll get with 50:50 Balanced Hydrating-Calming Conditioner. Ideal for reawakening dry hair to the wonders of clarifying and moisturizing, this conditioner works its magic on a daily basis. A blend of botanicals and protection factors make dull hair the life of the party. Shine says glow for it.
- Ideal for overworked, environmentally stressed hair
- Adds moisture and manageability
- Hydrating botanical extracts smooth frizz
- Leaves hair perfectly pH balanced and conditioned
Giovanni...Bridging the Gap Between Natural & Salon Quality
|
|
|
|
---|---|---|---|
OUR INGREDIENTSOur products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly. |
OUR COMMUNITYGiovanni enjoys partnering with Eco Chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities. |
OUR STORYGiovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care. |
OUR COMMITMENTSince 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance |
Eco Chic 50:50 Balanced Hydrating Conditioner | Eco Chic L.A. Hold Styling Gel | Eco Chic L.A. Hold Hair Spritz | Eco Chic Frizz Be Gone Serum | Eco Chic Smooth As Silk Shampoo | Eco Chic Smooth As Silk Conditioner | |
---|---|---|---|---|---|---|
Customer Reviews |
4.6 out of 5 stars
469
|
4.4 out of 5 stars
2,953
|
4.7 out of 5 stars
300
|
4.6 out of 5 stars
1,282
|
4.5 out of 5 stars
817
|
4.5 out of 5 stars
2,173
|
Price | $21.41$21.41 | $25.88$25.88 | $13.07$13.07 | $12.18$12.18 | $17.99$17.99 | $17.99$17.99 |
No Artificial Dyes | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Available in Multiple Sizes | ✓ | ✓ | ✓ | |||
Curly Girl Favorite | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Helps Eliminate Frizz | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Safe for Color Treated Hair | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Vegan Friendly | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Cruelty-Free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Family Owned Business | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, smell and softness of the shampoo. They mention that it does a great job of cleaning scalp and hair without overly drying them out. They also appreciate the shine and hydration it provides. Customers are also happy with the sulfate, and frizz. However, some customers are mixed on the effect on hair and moisture.
AI-generated from the text of customer reviews
Customers are satisfied with the quality of the shampoo. For example, they mention it's great for fine, dry hair, and does a great job of cleaning the scalp and hair without overly drying them out. It leaves their hair clean and moisturized. Some say it'll work better on their greasy scalp. Overall, most are happy with the results.
"...Just a little dab of this shampoo and it lathers lightly and rinses out as if I've conditioned my hair...." Read more
"Works very well, has a pleasant smell without harmful chemicals. I highly recommend it." Read more
"Wonderful shampoo! This shampoo is great for clarifying, but it also does not strip the hair. It leaves it feeling soft, healthy and clean...." Read more
"...this shampoo because it makes my hair soft and is gentle yet still cleanses. I've tried several sulfate-free shampoos, and had to go back this one...." Read more
Customers like the smell of the shampoo. They say it smells good and doesn't coat their hair.
"...Very light and natural like a faint sweet flower. You easily get used to the smell and will be pleasantly surprised to receive compliments after a..." Read more
"Works very well, has a pleasant smell without harmful chemicals. I highly recommend it." Read more
"...doesn't overwhelm. It smells a tad like apples or something. If you are like me then you will go through one bottle very quickly...." Read more
"...knew I had to buy it! Great clean smell. Use every day and love the results!!Addendum to Original Review: February 5, 2017..." Read more
Customers find the shampoo gentle and effective. They say it makes their hair soft and fluffy. Some customers also mention that the tea tree smell is great.
"...The tea tree felt great, but I didn't like the squeaky clean feel and making my hair seem a little wire-like...." Read more
"...It leaves it feeling soft, healthy and clean...." Read more
"...There is a noticeable difference in softness and curl definition even after one use. I find the lather comparable to sulfate shampoos...." Read more
"I love this shampoo!! Leaves my fine hair very shiny and soft without feeling weighted down!!..." Read more
Customers say the shampoo leaves their hair very shiny, soft, and hydrated. They also say it's pretty natural and doesn't fade or strip their color.
"...My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!..." Read more
"I love this shampoo!! Leaves my fine hair very shiny and soft without feeling weighted down!!..." Read more
"...I have dyed hair and since switching to this my color isn't fading or stripping...." Read more
"My hair felt softer and looked nicer, shinier and healthier, with less frizzing, from the very first wash...." Read more
Customers like that the shampoo is sulfate free. They say it still lathers well without the harmful sulphates. Some say that the product doesn't get very sudsy, but once you get used to it, you hardly notice. Overall, most are satisfied with the way it makes their hair feel.
"...Because it doesn't contain any SLS's it doesn't get very sudsy but once you get used to it you hardly notice...." Read more
"...other products (mousse, gel, frizz serum), and this shampoo really removes the residue without over-drying my hair...." Read more
"...(paraben, DEA and sulfate free) than some high end salon and store brands...." Read more
"...Great results and although it is sulfate free, a little goes a long way. You can't beat that...." Read more
Customers say the shampoo makes their hair feel smooth and shiny. They also say it makes their skin feel soft and moisturized. Customers also mention that the fragrance is very mild and more herbal than fruity.
"...My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!..." Read more
"...or strong smelling shampoo; this one does have a fragrance but it is very mild and more herbal than fruity or sweet, so it doesn't bother me...." Read more
"My hair felt softer and looked nicer, shinier and healthier, with less frizzing, from the very first wash...." Read more
"...I dried my hair to find it soft, shiny, and not at all frizzy. Great shampoo for fine, somewhat dry hair...." Read more
Customers are mixed about the effect of the shampoo. Some mention that it makes their hair healthier, their scalp isn't itchy, and it leaves their hair shiny with no greasy feeling. However, others say that their hair looks greasy and is not good for oily hair or fine hair.
"...However, my hair looks greasy when I use it, so I have had to discontinue using it." Read more
"...going sulfate free my daughters curly hair is much healthier, my scalp isn't itchy or as flaky, and my hubby likes it as well...." Read more
"...- nothing outstanding or noticable about it other than it leaving my hair a little hard, but my conditioner got it back to where it should be." Read more
"...It doesn't leave any build up and it leaves your hair shiny with no greasy feeling. You must try it out for yourself to believe it." Read more
Customers are mixed about the moisture of the shampoo. Some mention that it does not dry their hair out or make it feel stripped at all, while others say that it is very drying on the hair and makes their hair feel dry.
"...Great shampoo for fine, somewhat dry hair. And it smells delicious-- it smells like a spa & makes my morning shower so much better." Read more
"This is my favorite shampoo. Not only is it cleansing, but it's moisturizng too. I stocked up on this and bought a few bottles. I love the smell too...." Read more
"...The wheat didn't clean well enough but also made my hair feel dry...." Read more
"...I have not had issues with scalp dryness since starting to use it regularly and I will buy it again." Read more
Reviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I'm almost 40 and have no health problems. My hair is baby fine, mostly straight and fairly long and I have a decent diet. I also do not dye my hair.
I used to have crunchy ends and my roots tend to get oily if not washed every 2-3 days. Just a little dab of this shampoo and it lathers lightly and rinses out as if I've conditioned my hair. After years of use and trimming off the crunchy ends, my hair remains soft and silky. No tangles.
Most times, I do not use a conditioner after using this shampoo. After every other shower, or if I use any hot tools, I use in a pea sized drop of leave-in conditioner ( Giovanni Direct Leave-In Conditioner, Weightless Moisture, 8.5-Ounce Containers (Pack of 3) ), and that's it. My hair is shiny, not frizzy, and it flows with the wind like I'm in a Japanese anime. I love it!
On top of this, the scent is just lovely. Very light and natural like a faint sweet flower. You easily get used to the smell and will be pleasantly surprised to receive compliments after a hug.
I really hate the rectangular bottle, but that's alright because I love this so much, I buy it by the gallon and use a pump dispenser.
I started using this shampoo maybe 10 years ago. Out of curiosity, I keep trying other products that people rave about like HairOne, Wen, Biolage, Jason, Aubry Organics, and many others I didn't bother to remember, but none of the shampoos make my hair feel as wonderful as this 50/50 formula. I end up giving the other stuff away. Even the other Giovanni shampoos, don't compare to this one. The wheat didn't clean well enough but also made my hair feel dry. The tea tree felt great, but I didn't like the squeaky clean feel and making my hair seem a little wire-like. The Smooth as Silk was similar to the 50/50, but a little heavier.
knew I had to buy it! Great clean smell. Use every day and love the results!!
Addendum to Original Review: February 5, 2017
I STOPPED using this shampoo a while ago because I noticed I was losing more hair than normal. At first, I thought it was a hormonal issue but as soon as I switched to another shampoo, I NO longer had a problem.
The value is comparable to buying it at my local organic store, but the subscribe and save discount gives the edge to buying it online.