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From the brand
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100% cruelty-free and vegan, and always will be. We donate 15% of profits to help prevent animal cruelty and promote animal welfare.
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Purple AF
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Product Description
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This Item  ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, VIOLET DREAM) |  |  |  |  |  | |
| Price | -8% $18.49 List: $19.99 | $18.48 | -35% $11.00 Typical: $16.91 | $16.68 | $8.99 | $14.80 |
| Price Per Unit | $2.31 / Fl Oz | $1.54 / Fl Oz | $0.92 / Fl Oz | $1.39 / Fl Oz | $2.57 / Ounce | $14.80 / Count |
| Delivery | Get it as soon as Friday, May 17 | Get it as soon as Friday, May 17 | — | Get it as soon as Friday, May 17 | Get it as soon as Friday, May 17 | Get it May 28 - Jun 12 |
| Customer Ratings | ||||||
| Easy to use | ||||||
| Longevity | ||||||
| Sold By | Arctic Fox Hair Color | Cultivated Capital | Cece Beauty Hair And Boutique | Amazing Pride | Your Beauty Master | Totally Beautiful |
| form | Cream | Liquid | Liquid | Liquid | Cream | Cream |
| specialty | Vegan | Vegan | Natural,Semi-permanent | Natural,Semi-permanent | Vegan | Long Lasting |
| ingredients | — | Deionized water (Aqua), aloe vera (aloe barbadensis), citric acid, hydrolyzed collagen, octoxynol-9, hydroxypropylmethylcellulose, ppg-1, peg-9 lauryl glycol ether, methylchoroisothiazolinone, methylisothiazolinone, propylene glycol, sodium citrate, fragrance (parfum) May Contain: CI48035, CI11320, CI11055, CI51004, CI42420, CI 27720, CI48055. | Deionized water (Aqua), aloe vera (aloe barbadensis), citric acid, hydrolyzed collagen, octoxynol-9, hydroxypropylmethylcellulose, ppg-1, peg-9 lauryl glycol ether, methylchoroisothiazolinone, methylisothiazolinone, propylene glycol, sodium citrate, fragrance (parfum) May Contain: CI48035, CI11320, CI11055, CI51004, CI42420, CI 27720, CI48055. | Deionized water (Aqua), aloe vera (aloe barbadensis), citric acid, hydrolyzed collagen, octoxynol-9, hydroxypropylmethylcellulose, ppg-1, peg-9 lauryl glycol ether, methylchoroisothiazolinone, methylisothiazolinone, propylene glycol, sodium citrate, fragrance (parfum) May Contain: CI48035, CI11320, CI11055, CI51004, CI42420, CI 27720, CI48055. | Water (Aqua, Eau), Cetyl Alcohol, Mineral Oil (Parra num Liquidum, Huile minrale), Stearalkonium Chloride, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Hydroxyethylcellulose, Ceteareth-20, Stearyl Alcohol, Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Basic Orange 31, Basic Red 51, Basic Yellow 87, Basic Blue 3 (CI 51004), Basic Blue 7 (CI 42595), Basic Blue 54 (CI 11052), Basic Orange 1 (CI 11320), Basic Red 2 (CI 50240), Basic Violet 2 (CI 42520), Basic Violet 13 (CI 42536), Basic Violet 14 (CI 42510), Yellow 10 (CI 47005), Basic Yellow 29 | — |
Videos
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Customer Review: I’ll never use another brand again!!!
Maria Garcia
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Artic Fox Before & After on Dark Hair
Professional Goddess
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Transylvania shade got my hair so dark I'm obsessed
CreatorBambi
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Vibrancy of Purple AF Outdoors and Indoors
BeckyfromBama
Reviews with images
Amazing color!
I used the Purple AF and was afraid the color would not show up or "stick" to the gray in my medium brown/gray hair mix... I didn't have to worry at all! My hair was completely natural, unprocessed with no pre-lightening done. I'm about 4 weeks in now and it's actually grown out more than its faded. The color is only slightly less vibrant but still going strong! I left it in for 3-ish hours to process and have been washing it about twice a week with a color protect shampoo and conditioner. I know everyone's hair is different and they don't guarantee that it will cover gray but for me it wasn't an issue at all. The gray strands turned almost a metallic purple and I love it! A couple words of warning: it stains everything it touches! Make sure to cover everything while applying and wear gloves. Rubbing alcohol takes it right off of skin and most surfaces. Do the first rinse over the sink so you don't stain your shower... or yourself!Edited to add the second picture of how well and evenly it faded after almost 6 weeks. You can see my roots with the brown and lots of silver/gray coming through but there were still some definite purple highlights. Loved it so much that I just re-colored it again today.
Top reviews from the United States
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Reviewed in the United States on April 30, 2024
Color: WRATHSize: 8 Fl Oz (Pack of 1)Verified Purchase
I have darker brown hair and it worked so well!! It came off my scalp really easily and it is so vibrant and makes your hair super soft!! My ends were lighter so obviously they are a lighter red! Definitely do atleast 30 I went 35 and I felt like I could have went a bit longer because my hair on my scalp I don’t think took as much as I wanted too! Also missed the part of on blow drying with a cap on! Definitely do it next time but all and all this product is magnificent!!!
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Reviewed in the United States on May 1, 2024
Color: PURPLE AFSize: 4 Fl Oz (Pack of 1)Verified Purchase
I love ot it vibrant and i got many compliments from others. And it doesnt bleed all over you pillows and doesnt stain your hands. It lasted in my hair for 2 months and still going without any touch ups. The first pic is when i dyed it and the second pic is 2 months later after a new hair cut.....lol going to try aquamarine next ohhhh yeaaa :)
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Reviewed in the United States on March 19, 2024
Color: GINGER FLARESize: 4 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on April 24, 2024
Color: PURPLE AFSize: 4 Fl Oz (Pack of 1)Verified Purchase
I have bleached hair that has always been very porous and holds color too long for my liking. When I use color I first dilute it with conditioner and apply all over for a pastel look. This time I added a strip of 100% dye as an accent. I left the dye on for 5 minutes. Happy with the results I also have used this on virgin light blonde hair following the bottle instructions. Fully faded out in about 2 months
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Reviewed in the United States on April 29, 2024
Color: POSEIDONSize: 4 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on April 15, 2024
Color: WRATHSize: 4 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on April 26, 2024
Color: TRANSYLVANIASize: 8 Fl Oz (Pack of 1)Verified Purchase
Top reviews from other countries
Arianne fontaine
juste wow
Reviewed in Canada on April 23, 2024Color: WRATHSize: 4 Fl Oz (Pack of 1)Verified Purchase
Arianne fontaine
Reviewed in Canada on April 23, 2024
Images in this review
Erica
Amazing hair dye
Reviewed in Canada on April 14, 2024Color: POSEIDONSize: 4 Fl Oz (Pack of 1)Verified Purchase
Tori Beth
Love the colours
Reviewed in Canada on February 11, 2024Color: VIRGIN PINKSize: 4 Fl Oz (Pack of 1)Verified Purchase
Michelle St-jacques
Think you
Reviewed in Canada on April 25, 2024Color: POISONSize: 4 Fl Oz (Pack of 1)Verified Purchase
PEBBLYPOO
NOT THE PURPLE I WANTED…
Reviewed in Canada on November 22, 2022Color: PURPLE AFSize: 4 Fl Oz (Pack of 1)Verified Purchase
PEBBLYPOO
Reviewed in Canada on November 22, 2022
However. I’ve used many many other brands. Permanent colors. Reds. Purples. Etc. They never stay. At. All. Did not even matter if I bleached my hair.
This round. I went from about 4-5 months after my last BLEACH AND COLOR with a permanent color purple that didn’t washed out the day of.
Bleached it some more. And then coloured it with arctic fox.
I left the bleach on 1 hour. It’s the PLATINUM BLONDE KITS
I left the Arctic purple on for 1 hr as well. I had WANTED the color I saw on my skin during coloring. If the hair had turned out that color I would of been really happy.
But. As you can see the only spot I can be happy with. Is my roots. Cuz that’s the area that has the purple deepest (not talking about my scalp)
It’s not a bad color. But. For the time I took to do this. I really had expected more deeper brighter looking purple.
I missed a few spots. Not really missed. But just didn’t rub I think. Cuz the way I apply color without a brush and without making mess and splatter. It’s hard to see the spots as I color in bundles. Ill probably re color some of the missed spots on the weekend and it wouldn’t be nearly as inconvenient when it’s not in your whole head.
Yes. I’d do it again. But I’d probably go redish pink. Purple just makes my hair too dark and probably because short of bleaching my naturally black hair white, it’s probably always going to give me darker shades of everything I see and desire. But I’m not willing to go white 🙈 cuz my hair doesn’t keep color very well. Even salon stuff is gone in 3 washes. So then I’d be left with white hair. Literally. Sad. But true.
I would say:
My length hair. Don’t be cheap just dump the whole bottle into the container. You’ll use it all. There was like maybe 1-2 tablespoons left in the container. 😏so if you’re hair is any longer. Get 2 bottles
Clean up:
It did not make ANY mess. I was holding my breath on the mess it would make splashing. But. When I ran my hair with water. The water flowed PALE PALE MURKY dirty paint brush water. It wasn’t the deep purple you’d get when you wash regular permanent colors out in the tub. As a result. Short of like a home viewing where some people MIGHT notice a faint tinge of purple at just the right angle and lighting. You couldn’t tell. Took a 3M sponge and just wiped it once over on the tub. Done. No mess to clean up. The shower curtains are clear white. They stayed. Clear white. The tiles grouts all good too. The towels was pale pale faint color. Only spots that rubs purple is the skin where it didn’t wash off in the shower. But it rubs off on the towel.
The remaining bit of color around my face along the hairline. I just took glycolic toner (ordinary) and just did a peel treatment while I was at it and it removed all the color off my face just fine.
Anyways. Hope this helps. I bought this in summer JUNE. Bleached my hair half way down from black. And then. Due to the perceived mess this would cause in my showers. I chickened out and never did it. No regrets. Have fun. This stuff cleans up well (in the showers) I would cover your sinks with a splayed open garbage bag. Same with floor. Just in case. Shower I would spray it all wet the tiles and tub. Before getting in to rinse hair. I wouldn’t do this in the sink as suggested by the manufacturer. No need to avoid your shower or tub.
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