Amazon.com: Customer reviews: Active Wow Activated Coconut Charcoal Powder - Whitening Activated Charcoal, Charcoal Vanilla Toothpaste, Fluoride Free, Sulfate & Paraben Free, Charcoal Toothpaste Powder

Reviewed in the United States on April 30, 2020

I’ve been using charcoal tooth products for some time now, and have been learning what I prefer when it comes to them!
Powders are messy. MESSY! You don’t have any idea how much of a mess brushing your teeth really makes until all of the tiny splatters are stark black droplets everywhere on your wall, mirror and vanity! (Seems like a good lesson for our current times...😳) Despite this mess, I definitely find a powder like this active wow powder a more effective product than any paste charcoal I’ve tried. This is a small tub of product, but it only takes a dab to get every tooth fresh, shiny and white! This Active Wow powder actually seems a richer, denser black than my previous charcoal tooth powder which, combined with the fact that the Active Wow also has coconut in the formula, definitely makes it a better choice than most of the other powders that I’ve tried! The mint flavor is also nice, if subtle. I haven’t had a flavored powder before and while I’ve never missed the flavor (I prefer to use a small dab of my usual flavored, fluoride paste under the charcoal powder) it does make it a more refreshing experience when I decide to forgo any paste.
This is a soft, dense tooth powder that makes my teeth feel scrubbed and clean without any gritty sensation during or after brushing. Immediately after brushing, before rinsing, there’s a definite gray cast on my teeth. That’s good! Its color theory; the black cast/gray effect can very effectively neutralize yellow tones. I never have any lingering gray appearance after fully rinsing the powder from my mouth, but I have been asked if I’ve been whitening my teeth and it’s been a very long time since I’ve used any brightening or whitening products aside from charcoal powder!
I definitely recommend this powder to anyone who would like to achieve a brighter smile, especially without subjecting their teeth and gums to harsh bleaching agents that can degrade tooth surfaces and cause pain to some. I don’t have sensitive teeth, but I do have a place where a bit of receded gum causes an uncomfortable “biting on foil” type of feeling when I use a standard paste; this powder doesn’t bother that area in the least!
With a standard, thorough brush your teeth should gleam! Letting it sit a bit before fully rinsing intensifies that effect (in my experience!) and will leave your mouth feeling as clean as it looks. A good rinse after several minutes removes all traces of the powder from your teeth and mouth (make sure to take a look between teeth and gum line before starting your day, particles can sit there if you don’t rinse thoroughly!) then wipe your mouth, wipe your poor mirror 😆 and enjoy a brilliant, healthy smile!
I was fortunate to receive a discount on this product, but a bad product at a good price still isn’t a good one and this charcoal tooth powder is wonderful! All opinions are my own and completely objective. I’m a big fan of charcoal tooth powders and this is definitely one of the better if not the best one that I’ve had an opportunity to use!

11 people found this helpful

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Kathie

Whitens Teeth

Reviewed in the United States on February 21, 2024

Scent: All NaturalVerified Purchase

I noticed how white my son's teeth were, so asked him what he did. He told me about this WOW charcoal teeth whitener. He said he checked with his dentist who found no problem with it, so I ordered some. It has taken longer to whiten my teeth more than it did my son but I am over 75 yrs old and my teeth were really yellow from coffee consumption.

4 people found this helpful

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Shannon Fryar

Powder can be messy

Reviewed in the United States on December 29, 2023

Scent: All NaturalVerified Purchase

I bought this and the powder that gets everywhere is a turn off. I used it for a few weeks and didn’t notice much of a difference. My husband started using it and liked it. I would recommend not using it before work because the black particles stick between your teeth.

3 people found this helpful

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Kelly

Gotta use it all the time and my results were not quite "WOW"!

Reviewed in the United States on January 15, 2018

Scent: All NaturalVerified Purchase

I've been using this stuff off and on for 7 months and I finally decided to write a review. I kept waiting for my results to be like all the other "WOW" results, but if I'm being completely honest, this hasn't made a HUGELY noticeable different in the whiteness of my teeth long term. In my experience, it acts like a polish. Right after you use it, your teeth do look whiter and cleaner, but the results aren't really lasting. If you want your teeth to look really white all the time, you'd have to use it regularly, multiple times a day. That's fine, but if you're looking for more permanent results and don't like the idea of brushing with this stuff on the regular, then you might want to adjust your expectations.

My advice for use: Use it in conjunction with your regular toothpaste! Use it with an ultrasonic toothbrush! Use it with your mouth closed! Rinse your sink thoroughly after use! Rinse your mouth thoroughly after use!

What I do is put my regular toothpaste on my ultrasonic toothbrush head, wet the toothbrush/toothpaste, then lightly tap it into the container of charcoal, then put it in my mouth and turn the toothbrush on. It works great. I don't have to brush separately with just this and my teeth look and feel really clean afterward. If you're going to use it with an electric toothbrush, DO NOT pull the toothbrush head out of your mouth until it shuts off or you will have a big mess on your hands. Otherwise I don't find this to be any more messy than regular brushing. It just looks totally gross.

All in all it does have a whitening effect on my teeth if I use it regularly, but not as dramatic as other reviews might lead you to believe. At least not in my experience. I probably won't buy this again and will just go for professional whitening next time. It really isn't bad and doesn't taste completely horrible, it's just not as great as I hoped it would be. Hope this helps someone else!

84 people found this helpful

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Raven

Company is very sketchy and lists FAKE address on product!!

Reviewed in the United States on August 20, 2017

Scent: All NaturalVerified Purchase

Before I bought this product, I did a little bit of research I read the reviews good and bad and thought the good outweighs the bad so why not try it and see what happens! There are soooo many good reviews and so many people talking about this on the internet that it has to be true (cause when you see it on the internet it's always true, Kappa)

So I took the plunge and bought it! BUT when I received the product and saw the address that was listed directly on the label, I thought something seemed very sketchy... It's a student housing address located on Florida State University campus in Tallahassee... (where I went to college might I add) and there is NO way this is a legit address for the company. It makes zero sense! So I did MORE research and found an amazon seller forum talking about this company illiciting/bribing people for fake reviews. Also the support number 1-888-296-9951 listed on their website activewow.com is the same support number for the website quatrosleep.com .... is that weird or is that weird? Also quatrosleep uses the same campus address too... hmmm. I looked at their corporation documents online which lists an address in California which is also connected to another company that has been connected some scams and it all seems to connect back to this guy who lives in Ontario, CA. Something really weird is going on with this company and the companies connected to it. I could actually go on and continue with the other shady things I found connected to this company but I think I've made my point.

After all this I still tried the product once, it left bits of charcoal stuck in my gums that I couldn't get out and I really don't think that can be good for your gums. So I'm returning mostly because this company is clearly sketchy and I don't want to support them.

232 people found this helpful

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Paul Bilay

Extra side benefit

Reviewed in the United States on June 26, 2017

Scent: All NaturalVerified Purchase

I did some research: Called my dentist; they said it might be abrasive. I called the ADA (American Dental Association); they referred me to a site of theirs which indicated that it might be abrasive to the teeth, yet no study has been done on it. I called Active Wow, and found out that the
RDA (Relative Dentin Abrasion) factor of their product is 68 which is mild. If you google "relative dentin abrasivity chart" you will find out that
0-70 = mild; 71-100 = medium; 101-150 = high; and 151-250 = harmful. The stronger the whitening toothpaste; the more abrasive it is (most are
high to harmful).

So, here is my insight:

1) Tooth Enamel is strong, but not impervious to wear, and will not grow back. Dentin is the rest of the tooth, and is much softer which is why
most cavities occur below the gum line. The chart refers to Dentin, not enamel, so consider that.

2) The ADA will probably not do any study on Charcoal's effectiveness because dentists make MONEY on whitening teeth, and as you might know
this Country is all about the bottom line.

3) After contacting Active Wow, I was told that they are conducting an independent study and will post the results on their site.

4) Most toothpaste is more abrasive than Active Wow's Activated Coconut Charcoal Powder.

My personal results. Although Active Wow told me that twice a day for three weeks is the best way to see results, I am only doing so daily, yet after three weeks, the Tea stains are disappearing. The extra benefit is that the smell I noticed after getting two root canals is not present any longer. Without elaborating too much, the dentist told me to take a rubber tipped device and push it below the gum line where there is some space.
For years before the root canals, I would remove white blood cells (puss) from the pockets in my tonsils on a regular basis. Once my wisdom teeth
which were quite cavity prone were removed and I had the two root canals, the puss was only occasional, but the smell was there all the time;
same smell as the puss globules. It was always a logical deduction that the purpose of the tonsils is to help keep the teeth healthy, thus the puss.
So the benefit of using carbon with attached oxygen molecules is the extra cleaning that my teeth are getting as I brush daily with a soft tooth brush using Active Wow's product. My assessment is that both the carbon and oxygen are attaching to bacteria, especially below the gum line,
doing their work to keep my mouth clean. I could use only this as toothpaste. To me, the chemical cleaning by using this product will possibly
be noticed in time in future visits to the dentist.

52 people found this helpful

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JLH

It worked for me. Hope it works for you too.

Reviewed in the United States on March 28, 2017

Scent: All NaturalVerified Purchase

After reading both the negative and positive reviews for this product I thought I would give a try. I usually use strips but have been having a difficult time with them getting all of my teeth white and brighter. This product was quite a bit cheaper and the positive reviews made me curious. So here are my thoughts:

I will not use chalky toothpaste or toothpaste. The sensation of chalk being in my mouth drives me nuts. This product is a powder and I thought I might have problems with it but the powder is ground up pretty finely and once I started brushing it really didn't bother me. Of course, brushing with charcoal makes you look less than desirable at the time but there wasn't any sort of taste so it was pretty easy to do. I brushed for about two minutes just like I normally would with regular toothpaste.

After brushing with this product one time I could see a difference!! However - and this is where I see some bad reviews appearing - there was a line of charcoal around my gums and in between my teeth that would not rinse away. This is not meant to replace your toothpaste - this is something you do in conjunction with your toothpaste. After brushing and flossing I was very excited to see the results and was not disappointed. Definite difference! Added bonus: if I keep using this product every day my dentist will be proud to see my flossing habits have improved!

Is this product messy? Yes it is. I have managed to not get any on my clothes yet but I would assume it will make just as much of a mess as it does when I get toothpaste on my clothes. My sink needs to be cleaned up afterwards but I just spray with some vinegar cleaner and wipe off any residue and am good to go.

I would recommend this product to anyone who desires whiter teeth and doesn't feel like shelling out tons of money with pricey tooth whitening strips or a trip to the dentist to get them whitened. I've asked my dentist and they don't think there is anything wrong with using this product as long as I continue to brush and floss afterwards. Trust me - that won't be a problem. I hope anyone else that tries this product has just as much luck as I did with it.

9 people found this helpful

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Alex

Don't let the other before & after pics fool you!..

Reviewed in the United States on April 6, 2017

Scent: All NaturalVerified Purchase

I was extremely excited to try this product! I wanted to find something that was safe for whitening teeth and gentle on my gums. I have tried multiple teeth whiteners in the past, but they were extremely painful (tooth sensitivity) and bleached my gums and made them bleed! When I came across this product and after reading the reviews I was intrigued and hopeful this product would actually work! After taking my before and after pictures(& not being impressed by my results), I went back and looked online at my fellow Amazonians' reviews, I realized that a lot of the "before" pictures were taken without the flash on or in poor lighting. The "after" pictures were taken with either the flash on or in better lighting. I can't believe I didn't notice that before but it makes a HUGE difference of the actual shade of the teeth. (The "before & after" pictures I took are in the same lighting with the flash on.) I have used the Active Wow 4x now and I haven't noticed any changes. If anything, it makes my teeth look more yellow because the charcoal gets stuck around (& in) the gumline giving your teeth a creepy/weird hue. As far as the taste and texture, it doesn't really have a taste and a tad gritty like powdery sand. Still on the hunt for a product that gives me a Steve Harvey smile! ;)

587 people found this helpful

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Stephen Matlock

This works for what it can do

Reviewed in the United States on October 14, 2020

Verified Purchase

I have teeth stained by decades of coffee-drinking. I've tried a few home-based remedies, and they all have about the same results: some lightening, but that's about it.

So this has similar effects--really, I just need to get a dentist to do the deep whitening, and one day I'll spring for that.

But then I'd use this to keep them white, because it's very easy to use, and it leaves my mouth and teeth feeling *great*.

Follow the instructions others have said about use--it's a very fine powder that can be difficult to clean up if you just drop some onto your counter. I put a paper towel down, open the jar, dip in my already-wet toothbrush to get a "fill," and then *immediately* close the jar. Then, I brush my teeth as normal for about 2 minutes. I keep my mouth shut and lean over the sink as I brush, just in case. I also brush my tongue, gums, cheeks, and roof of my mouth as well--it seems to get rid of a lot of "junk" that hangs around. (Get the sink wet before you start, too, as the dry powder seems way more difficult to rinse off than if it hits a wet surface.) You're going to have very, very black spit and you'll need to rinse thoroughly a half-dozen times. I follow up with a brushing with toothpaste to remove any extra stuff. It's about 5 minutes, total. Sometimes I spray the sink down with a squirt of window cleaner or spray soap to loosen any splashes, but typically it rinses right off or wipes right off with a paper towel.

The powder is essentially without taste. There's a slight bit of peppermint flavor, and it's vaguely pleasant, but it's not overpowering--and definitely nowhere near as strongly flavored as toothpaste.

My teeth feel 100% cleaner when I'm done. My tongue is always cleaner. My mouth feels clean and not gummy or sticky.

If you're concerned with the very fine abrasiveness of this powder, don't use it. I'm not seeing any issues, and I'm not trying to buff out the stains. Just normal toothbrushing-style work to clean everything.

7 people found this helpful

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Randy

Works. But very, very, very messy...☺

Reviewed in the United States on January 21, 2018

Scent: All NaturalVerified Purchase

Okay so i wanted to use this product before reviewing it. I have been using this for a week now and have noticed a considerable whitening of my teeth. It works very well. With that said please use extreme, extreme, extreme caution. This is charcoal and it is very, very, very messy. Think about the stuff in your barbeque grill then spill it on your carpet😣. Upon receipt i immediately took the container into my bathroom and cut the plastic wrap off of it, began to unscrew the cap and just from loosening of the cap particles fell on some of our bath mats and they had to be thrown away, it doesn't come out. Also when you brush keep your mouth closed as the black spray will get everywhere. And if not cleaned looks horrible and can stain towels, clothes, and bath mats. I brush with my normal toothpaste in the morning then before bed i use this product because it does temporarily stain your gums black. I also brush using this product in the shower. Much less mess and much easier to clean up. You only need to brush with it for a couple minutes to get the whitening. I have noticed my teeth getting whiter each day so it is great for that, also better than strips. But just make sure you are prepared for the mess you will make the first couple of times you use it while you get used to how to brush with it without staining your bathroom. You also get a lot of it. This stuff should last for a couple years easy, even using it once a day....

***UPDATE***

So I have been using this product for about a month now and my teeth have never been whiter or brighter and I'm 50 years old. Went to the dentist and even she said wow did tou get your teeth whitened? I said no then showed her the amazon page on my phone and she said she was shocked and will have to try it. Definitely worth the money takes about 2 minutes and makes a huge difference. Very satisfied...👍👍

11 people found this helpful

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