Amazon.com: Customer reviews: Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack

rhthgirl

Natural toothpaste

Reviewed in the United States on March 30, 2024

Verified Purchase

Works great my gums and teeth. Feel amazing and look amazing.

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Kyle

Very effective

Reviewed in the United States on March 15, 2024

Verified Purchase

After the first use you’ll be able to see a difference. By far most effective that I’ve used. The flavor is very tasty compared to other whitening toothpaste. I would recommend using this in conjunction with an actually toothpaste for diligent cleaning. So use a regular toothpaste first then follow up with this product for best results and to maintain sublime hygiene.

2 people found this helpful

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E. Cooper

You gotta get a little dirty before you get so clean!

Reviewed in the United States on June 20, 2020

Verified Purchase

I've been using a toothbrush with charcoal-infused bristles for a couple of years now and tried a variety of different activated charcoal teeth whiteners, primarily in powder form. This paste is SO much easier to use than the powders, for sure. It doesn't leave a fine dust of charcoal all over my bathroom vanity. However, because it's made primarily of just activated charcoal, coconut oil, natural mint flavor (that's nice and light but delightful!), and diatomaceous earth, it's still pretty messy when you rinse and spit. Be sure to rinse your toothbrush really well afterward to get all the remaining whitening paste off of it (not that it will do anything other than leave a spot on your counter or wherever you put your toothbrush). It tastes nice and lightly minty, not nearly as strong or sugary as mainstream toothpastes, and you can definitely see and feel a difference before and after brushing. Even though I haven't been using it for that long, compared to similar products I've used, this whitening paste is already showing results and my teeth feel super clean and bright and shiny. I love how much easier it is to use than the powdered versions. I'll likely use this as a supplement to my regular toothpaste...maybe using this in the morning and my other toothpaste at night or vice versa. Overall, it's definitely worth a try and, if you're using it with your regular toothpaste, it's worth the price. Cheers to bright, white teeth and happy smiles!

7 people found this helpful

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MsDragoness

It cleans well but it's messy

Reviewed in the United States on January 27, 2024

Verified Purchase

This toothpaste is supposed to whiten but hasn't happened for me yet.
If you have a gag reflex at all, brushing black into your teeth is alarming.
You will also need to clean your sink everytime you brush unless you have dark sinks.
Very messy. I probably won't order again. 😕

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Happy One

I love this stuff!

Reviewed in the United States on December 21, 2023

Verified Purchase

I had this over a year ago and loved it. When it ran out I went back to regular toothpaste. Then when shopping in a store, bought a different kind of toothpaste with charcoal in a similar looking black tube. I used it for a month or so but it was nowhere near as good as the Cali White. The Cali White's ability to whiten my teeth is FAR better and the minty flavor is so much better! I ordered more Cali White and threw the other one away, but not before comparing ingredients on the label. Charcoal shows up pretty early on in the list of Cali White's ingredients, but almost last in the other one. I highly recommend this toothpaste!

9 people found this helpful

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C. Novak

Does not work, it's just snake oil! Not enough xylitol to make a difference

Reviewed in the United States on January 25, 2019

Verified Purchase

First, it didn't handle my morning breath, while other xylitol toothpastes did. Second, activated carbon has NO WAY to "enter the small holes" in your teeth to "absorb toxins." That's just hippy dippy hocus pocus junk science.

Activated carbon is WAY too large to do that, period. If the carbon in this toothpaste were ground that fine (down to the micron level), it would cost way more and it would be nearly impossible to clean off of any surface as it would instantly seep into any fine cracks in a counter top or sink and never come out.

What the activated carbon in this toothpaste DOES do is slowly grind away the outer layer of your teeth, which can remove some surface stains. Personally, as a tea and coffee drinker, I didn't see any whitening after 4 weeks of 2x daily use.

Also, coconut oil is not proven to absorb toxins from your mouth, and if you look up "oil pulling" online, you'll find you have to swish pure coconut oil around in your mouth for AT LEAST 15 minutes to be effective. I don't brush my teeth for 15 minutes, so the coconut oil in this toothpaste likely isn't doing anything.

I did like that this toothpaste has xylitol in it, which is an alcohol sugar than actually KILLS plaque causing bacteria. This is different from sorbitol (in most name-brand toothpastes) which does not actively kill bacteria. However, the xylitol in Cali White toothpaste may not be enough to work. When I use this toothpaste, I wake up in the morning with scum on my teeth and bad morning breath. However, when I use Xyliwhite from NOW brands, I wake up with nearly smooth teeth (no plaque) and my morning breath is almost non-existent.

I also use a water pick at night to remove junk between teeth and below the gumline, but I still got better results with a different toothpaste with more xylitol in it.

10 people found this helpful

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Jacqueline Berry

Not loaded with lots of chemicals

Reviewed in the United States on February 19, 2019

Verified Purchase

I have been wary of the toothpaste manufacturers for many years now. It started with added fluoride...don't even get me started on how bad that junk is for your body. Then when you really look at the other ingredients, it will shock you to learn what they are allowed to include. Titanium dioxide is used as a whitening agent. It is also a potential carcinogen in humans. Hydrated Silica, when dissolved in water, is usually known as silicic acid. (Not in my mouth, thank you very much!) This stuff is used in paints and varnishes. The dehydrated form is used as a desiccant known as silica gel. Just think of all those tiny packages we get in other products that say "DO NOT EAT" Do we really want to put that stuff in our mouths? Sodium Lauryl Sulfate (often written as SLS) is the foaming agent in toothpaste. This chemical is used to wash cars and garage floors. Really? In toothpaste that goes into our mouths! Just the thought of it makes me cringe.

Now, as I step off my soapbox, let us review the ingredients in Cali White Activated Charcoal & Coconut Oil Toothpaste: Purified Water (Distilled Water) Xylitol, Diatomite Diatomaceous Earth, Baking Soda, Activated Charcoal, Tea Tree Oil, Organic Coconut Oil, Xanthan Gum, Citric Acid, Peppermint Oil, Natural Flavors. Many of these things I use in my cooking recipes. This is so much better!

At first, I purchased this product because I wanted to whiten my teeth naturally. I took a picture of my teeth and brushed twice a day with a generous amount on a soft brush. I often keep it in my mouth after brushing and swish it around, as I continue my am/pm routines. After about a month, I could not tell if there was a difference. This did not matter to me, as the toothpaste is made with such healthy ingredients, so I ordered my second tube. I did not want to be caught without this product. I could always go back to mixing and measuring the same items to make my homemade toothpaste. It's so messy and the charcoal powder gets everywhere. Cali White is the easiest way to natural, healthy teeth and gums. I was sold!

I received a surprise the other day from my friend, Cheryl. While dining at Panera Bread, for lunch, she asked me what I use for toothpaste, because my teeth were so white. She said I could "pass the tissue test". I did not think anything had changed. I was so pleased with her compliment, my cheeks were sore from smiling the rest of the day.

It is safe for the whole family as an everyday toothpaste. We even put it on our 10-year old grandson's toothbrush when he spends the night.

Cali White is the BEST! If you do not believe me...just ask my friend, Cheryl.

24 people found this helpful

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RAJA

Whiten without the pain!

Reviewed in the United States on July 4, 2023

Verified Purchase

My teeth are very sensitive! I've tried several teeth whiteners but they hurt my teeth too much! Tried just the charcoal powder and that was just a mess! So I did a little bit of research and this product passed the test! Mild, very mild minty taste, not icky or yucky at all! Dab it on your brush and brush away the yellow. I use an older toothbrush so I don't care if it turns the bristle a little gray! I used it every night for a week to 10 days and then two-three times a week to maintain. I think there is a very noticeable difference in the whiteness of my teeth. I'm very happy with this product! Yes, it is black and is a little messy because it's black and charcoal but 90% better than powder form! And bonus, tarter does not build up as bad. In fact in my heaviest area for tarter, it sometimes just comes off while flossing or using a toothpick! A win-win and less time in the dentist chair!

16 people found this helpful

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customer

Be careful with the citric acid

Reviewed in the United States on November 7, 2023

Verified Purchase

I purchased this product twice, used it for over a year, and was overall satisfied until I noticed some enamel loss on my teeth. Nothing significant since I didn’t notice any changes in the mirror but my smiling face looked a bit odd in a picture. You know lenses capture way better what the eye can’t, so I made a careful inspection of my teeth and something was definitely not looking good. Went to my dentist appointment, there’s no significant enamel loss but there’s a level of it and it can be caused by different factors such as age, genetics, or bad eating habits. I also did my research and found out the frequent intake of some ingredients can be harmful for teeth’s health and such is the case of citric acid, which is one of the ingredients in the product. No, eating oranges or tangerines on a daily basis may not cause damage to dental enamel (but that’s just my guess, I’m not a dentist or dietician) you’ll just start to look yellowish due to an overdose of vitamin C (I know a case). I’m just saying that putting directly on the teeth, on a daily basis this mix of the product’s ingredients may not work for everybody.
Not all consumers will develop an allergy to tea tree oil or show bad side effects of the citric acid, but even thought I don’t have enough proof of it, I have no other references to blame, and it all happened really quick. Enamel loss cannot be reversed. Do your research; I’m not buying this product ever again.

2 people found this helpful

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Lindsey Dopp

Don’t buy this product if you don’t have much enamel left on your teeth!

Reviewed in the United States on December 31, 2023

Verified Purchase

I used to use Suboxone and it stripped the enamel off my teeth! One of my bottom teeth started to turn black after using it for about a week! I just use it every few days now! With a regular toothpaste in the in between days now! It stopped my gums from bleeding after 3 uses, so I really liked that, but a few days later my bottom tooth started turning black, so I quit using it for a couple days and it went away!

One person found this helpful

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