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Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
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Purchase options and add-ons
Brand | Joico |
Item Form | Liquid |
Hair Type | All |
Scent | Fresh |
Age Range (Description) | Adult |
Description
Benefits
Suggested use
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From the manufacturer

Keep Your Blonde Hair Cool


COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.


HERE'S WHY YOU'LL LOVE IT
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together
SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.
![]() COLOR BALANCE PURPLE | ![]() DEFY DAMAGE | ![]() YOUTHLOCK | ![]() K-PAK COLOR THERAPY | ![]() MOISTURE RECOVERY | ![]() HYDRASPLASH | ![]() BLONDE LIFE | |
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Customer Reviews
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4.5 out of 5 stars 13,908
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4.7 out of 5 stars 5,482
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4.6 out of 5 stars 636
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4.7 out of 5 stars 5,852
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4.7 out of 5 stars 4,452
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4.7 out of 5 stars 1,783
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4.6 out of 5 stars 1,999
|
Price
| $24.00$24.00 | $26.00$26.00 | $26.00$26.00 | $24.00$24.00 | $24.00$24.00 | $24.00$24.00 | $26.00$26.00 |
HAIR TYPE
| Color-Treated | Processed, Color-Treated | Mature, Dry | Color-Treated | Thick, Course, Curly | Thin, Fine, Wavy | Blonde, Highlighted |
HAIR CONCERN
| Fading, Damage, Breakage | Damage, Split Ends, Breakage | Dryness, Dullness, Brittle | Fading, Damage, Breakage | Dry, Frizzy, Breakage | Dry, Dull, Lifeless | Damage, Brassy, Dullness |
BENEFITS
| Repair and Protect Color | Strength and Protection | Bounce, Shine, Manageability | Repair and Protect Color | Moisturize, Soften, Shine | Hydration, Shine, Lightweight | Brighten, Nourish, Strengthen |
KEY INGREDIENTS
| Keratin, African Manketti Oil | Moringa Seed Oil, Arginine | Collagen, Buriti Fruit Oil | Keratin, African Manketti Oil | Sea Kelp, Jojoba Oil | Sea Kelp, Coconut Water | Monoi & Tamanu Oil, Arginine |
FRAGRANCE
| Pear, Apple, Cedarwood, Amber | Apple, Tuberose, Sandalwood | Cucumber, Gardenia, Warm Musk | Pear, Apple, Cedarwood, Amber | Orange, Hyacinth, Vanilla | Lemon, Green Apple, Coconut | Nectarine, Jasmine, Vanilla |
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How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?
Results last for up to 12 washes.
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Does it smell like hair-color chemicals?
Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.
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Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?
Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.
Product details
- Product Dimensions : 2 x 2 x 8.1 inches; 10 ounces
- Item model number : 2620517
- UPC : 074469519199
- Manufacturer : Joico
- ASIN : B08L8D93QB
- Country of Origin : USA
- Best Sellers Rank: #3,850 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #120 in Hair Shampoo
- Customer Reviews:
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this purple shampoo effective at removing brassy tones and keeping blonde hair bright, with one customer noting it works well on yellow level 9. The product receives positive feedback for its scent and ability to maintain color, particularly for highlighted straight hair. While some customers say it doesn't dry their hair, others mention it can be drying if overused. The value for money receives mixed reviews, with some finding it worth the price while others consider it overpriced.
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Customers love the shampoo's color results, noting it leaves their hair beautifully purple and helps remove brassy blonde tones, while also adding shine.
"...using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated...." Read more
"...If you want to keep your hair highlights looking great, this is the shampoo for you!" Read more
"It’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit." Read more
"Best purple shampoo 💜..." Read more
Customers find that the shampoo works great, with amazing results, and one customer specifically mentions it performs well as a toner for bleached hair.
"...Overall, very effective with a neutral scent." Read more
"Hands down a great product and better than Olaplex purple for my blonde highlights...." Read more
"Works better than another purple shampoo has worked" Read more
"This product works great. It only turns hair purple if your hair is over processed or not bleached to platinum...." Read more
Customers like the shampoo's scent.
"...Overall, very effective with a neutral scent." Read more
"It’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit." Read more
"...One use of this and it brightened it right up. It smells good and the price is good for the quality of the product." Read more
"THE SCENT WAS GOOD. I JUST DIDN'T FEEL LIKE IT MADE A BIG DIFFERENCE." Read more
Customers report that the shampoo effectively removes brassiness from their hair.
"...I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated...." Read more
"...Finish easy to use does not make hair. Feel dull or steel like some hair looks healthy a great quality product." Read more
"...I would definitely buy this again. it takes the brassiness out of the hair, and helps it to lighten. I have no reaction to this shampoo." Read more
"...Not only is it effective at keeping the brassy out of my hair but keeps my hair looking healthy as well! Love this product. Works well :)" Read more
Customers appreciate how the shampoo brightens and tones their hair, particularly noting that it keeps blonde locks looking bright and adds shine.
"...One use of this and it brightened it right up. It smells good and the price is good for the quality of the product." Read more
"...n’t stain anything, and it leaves my hair, feeling clean and helps to lighten it along. I would definitely buy this again...." Read more
"I really enjoy this product. It really pops your hair to a brighter color I don't use any other products besides it...." Read more
"This does a good job of brightening my highlights. I use it 1-2 times a week...." Read more
Customers find the shampoo effective for maintaining their hair color, particularly for blonde, gray, and highlighted straight hair, keeping it crisp white and brightening it up.
"This makes my hair take on an amazing silver hue after all color is lifted out. Without a toner it has serious yellow color." Read more
"I love this shampoo. It makes my hair soft and boots the silver in my hair. I intend to keep buying and using this product." Read more
"...this product very functional takes the brassy look out and gives you a more blonde. Finish easy to use does not make hair...." Read more
"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more
Customers have mixed opinions about the shampoo's value for money, with some finding it ok for the price while others consider it a waste of time and money.
"...It smells good and the price is good for the quality of the product." Read more
"...the bottle 5x bigger at TJ MAXX for $20, so this is way smaller and pricey, that’s my only complaint." Read more
"...The smell is pleasant enough. You also get a large amount for the price." Read more
"Pricey but worth the $. Works very well for white hair. Would buy again." Read more
Reviews with images

Top reviews from the United States
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- Reviewed in the United States on July 1, 2025Style: 33.8 Fl Oz (Pack of 1)Verified PurchaseA little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.
- Reviewed in the United States on June 15, 2025Style: 33.8 Fl Oz (Pack of 1)Verified PurchaseHands down a great product and better than Olaplex purple for my blonde highlights. After using this my hair was softer and more manageable and the vibrancy it brought out was amazing. I have been using Olaplex for over a year and every time it seems to really dry my hair and really no help with brassy and the vibrancy of the blonde. I switched over to using this along with Joico defy damage shampoo and conditioner and my hair is so soft now! Highly recommend this and other products.
- Reviewed in the United States on June 25, 2025Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseThis shampoo was recommended by my hairdresser since I have highlighted hair. It truly makes my highlights stand out, Only need to use once a week. If you want to keep your hair highlights looking great, this is the shampoo for you!
- Reviewed in the United States on July 1, 2025Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseIt’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit.
- Reviewed in the United States on June 30, 2025Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseBest purple shampoo 💜
- Reviewed in the United States on June 26, 2025Style: 1.7 Fl Oz (Pack of 1)Verified PurchaseWorks better than another purple shampoo has worked
- Reviewed in the United States on May 27, 2025Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseI was not crazy about this shampoo even though it was recommended to me....it did not make my hair feel soft nor help with tangling....I had to use my regular shampoo with it....I will not buy again.
- Reviewed in the United States on May 29, 2025Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseLOVE this shampoo. My blonde hair seemed to turn dull pretty quickly after coloring. One use of this and it brightened it right up. It smells good and the price is good for the quality of the product.
Top reviews from other countries
- DanielReviewed in the United Kingdom on August 12, 2021
5.0 out of 5 stars One of the best on market
I like the way is doing it's job comparing with similar products plus that it smells really nice.
- Patricia RaineyReviewed in the United Kingdom on November 16, 2022
5.0 out of 5 stars Leaves a great shine
Does not leave your hair with a violet tint like some others . Love it , well worth the money .
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esmeraldaReviewed in Mexico on August 18, 2023
4.0 out of 5 stars Me gusta
Style: 10.1 Fl Oz (Pack of 1)Verified PurchaseAunque no se si es cambio de presentación del otro el rojo o vino,aquel era más hidratante,pero es bueno
- Lorraine StuartReviewed in Canada on February 12, 2024
5.0 out of 5 stars Very pleased
Style: 1.7 Fl Oz (Pack of 1)Verified PurchaseIt does take the yellow and brassy outbof your hair.
Nourishes hair.
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MairaReviewed in Mexico on January 8, 2020
5.0 out of 5 stars Recomendado
Me gusta mucho lo uso desde hace un tiempo y el cabello te queda muy padre sin volverse amarillo
MairaRecomendado
Reviewed in Mexico on January 8, 2020
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