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Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

4.5 out of 5 stars 13,908 ratings
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Purchase options and add-ons

Brand Joico
Item Form Liquid
Hair Type All
Scent Fresh
Age Range (Description) Adult

Description

Joico Color Balance Purple Shampoo protects hair while neutralizing yellow & warm tones in blonde hair. With long-lasting results for up to 12 washes, this paraben-free shampoo boosts shine & smoothness while making hair over 2X stronger

Benefits

Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants

Suggested use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Purple Conditioner. Use 2-3 times a week.

Buy it with

This item: Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
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From the manufacturer

Joico Color Balance Purple

Keep Your Blonde Hair Cool

Color Balance Purple Before After
Color Balance Purple Ingredients
FOR BLONDE & SILVER HAIR

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Color Balance Purple
Color Balance Purple Shampoo
Neutralizes yellow & warm tones...

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

COLOR BALANCE PURPLE

DEFY DAMAGE

YOUTHLOCK

K-PAK COLOR THERAPY

MOISTURE RECOVERY

HYDRASPLASH

BLONDE LIFE

Customer Reviews
4.5 out of 5 stars 13,908
4.7 out of 5 stars 5,482
4.6 out of 5 stars 636
4.7 out of 5 stars 5,852
4.7 out of 5 stars 4,452
4.7 out of 5 stars 1,783
4.6 out of 5 stars 1,999
Price
$24.00 $26.00 $26.00 $24.00 $24.00 $24.00 $26.00
HAIR TYPE
Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted
HAIR CONCERN
Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness
BENEFITS
Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen
KEY INGREDIENTS
Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine
FRAGRANCE
Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla
  • Results last for up to 12 washes.

  • Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

  • Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

Product details

  • Product Dimensions ‏ : ‎ 2 x 2 x 8.1 inches; 10 ounces
  • Item model number ‏ : ‎ 2620517
  • UPC ‏ : ‎ 074469519199
  • Manufacturer ‏ : ‎ Joico
  • ASIN ‏ : ‎ B08L8D93QB
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.5 out of 5 stars 13,908 ratings

Customer reviews

4.5 out of 5 stars
13,908 global ratings

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Customers say

Customers find this purple shampoo effective at removing brassy tones and keeping blonde hair bright, with one customer noting it works well on yellow level 9. The product receives positive feedback for its scent and ability to maintain color, particularly for highlighted straight hair. While some customers say it doesn't dry their hair, others mention it can be drying if overused. The value for money receives mixed reviews, with some finding it worth the price while others consider it overpriced.

409 customers mention "Color"371 positive38 negative

Customers love the shampoo's color results, noting it leaves their hair beautifully purple and helps remove brassy blonde tones, while also adding shine.

"...using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated...." Read more

"...If you want to keep your hair highlights looking great, this is the shampoo for you!" Read more

"It’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit." Read more

"Best purple shampoo 💜..." Read more

298 customers mention "Effectiveness"278 positive20 negative

Customers find that the shampoo works great, with amazing results, and one customer specifically mentions it performs well as a toner for bleached hair.

"...Overall, very effective with a neutral scent." Read more

"Hands down a great product and better than Olaplex purple for my blonde highlights...." Read more

"Works better than another purple shampoo has worked" Read more

"This product works great. It only turns hair purple if your hair is over processed or not bleached to platinum...." Read more

128 customers mention "Scent"111 positive17 negative

Customers like the shampoo's scent.

"...Overall, very effective with a neutral scent." Read more

"It’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit." Read more

"...One use of this and it brightened it right up. It smells good and the price is good for the quality of the product." Read more

"THE SCENT WAS GOOD. I JUST DIDN'T FEEL LIKE IT MADE A BIG DIFFERENCE." Read more

110 customers mention "Brassiness"103 positive7 negative

Customers report that the shampoo effectively removes brassiness from their hair.

"...I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated...." Read more

"...Finish easy to use does not make hair. Feel dull or steel like some hair looks healthy a great quality product." Read more

"...I would definitely buy this again. it takes the brassiness out of the hair, and helps it to lighten. I have no reaction to this shampoo." Read more

"...Not only is it effective at keeping the brassy out of my hair but keeps my hair looking healthy as well! Love this product. Works well :)" Read more

85 customers mention "Brightness"80 positive5 negative

Customers appreciate how the shampoo brightens and tones their hair, particularly noting that it keeps blonde locks looking bright and adds shine.

"...One use of this and it brightened it right up. It smells good and the price is good for the quality of the product." Read more

"...n’t stain anything, and it leaves my hair, feeling clean and helps to lighten it along. I would definitely buy this again...." Read more

"I really enjoy this product. It really pops your hair to a brighter color I don't use any other products besides it...." Read more

"This does a good job of brightening my highlights. I use it 1-2 times a week...." Read more

77 customers mention "Hair color"77 positive0 negative

Customers find the shampoo effective for maintaining their hair color, particularly for blonde, gray, and highlighted straight hair, keeping it crisp white and brightening it up.

"This makes my hair take on an amazing silver hue after all color is lifted out. Without a toner it has serious yellow color." Read more

"I love this shampoo. It makes my hair soft and boots the silver in my hair. I intend to keep buying and using this product." Read more

"...this product very functional takes the brassy look out and gives you a more blonde. Finish easy to use does not make hair...." Read more

"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more

85 customers mention "Value for money"51 positive34 negative

Customers have mixed opinions about the shampoo's value for money, with some finding it ok for the price while others consider it a waste of time and money.

"...It smells good and the price is good for the quality of the product." Read more

"...the bottle 5x bigger at TJ MAXX for $20, so this is way smaller and pricey, that’s my only complaint." Read more

"...The smell is pleasant enough. You also get a large amount for the price." Read more

"Pricey but worth the $. Works very well for white hair. Would buy again." Read more

great travel size
5 out of 5 stars
great travel size
perfect size for traveling!
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Top reviews from the United States

  • Reviewed in the United States on July 1, 2025
    Style: 33.8 Fl Oz (Pack of 1)Verified Purchase
    A little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.
  • Reviewed in the United States on June 15, 2025
    Style: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Hands down a great product and better than Olaplex purple for my blonde highlights. After using this my hair was softer and more manageable and the vibrancy it brought out was amazing. I have been using Olaplex for over a year and every time it seems to really dry my hair and really no help with brassy and the vibrancy of the blonde. I switched over to using this along with Joico defy damage shampoo and conditioner and my hair is so soft now! Highly recommend this and other products.
    2 people found this helpful
    Report
  • Reviewed in the United States on June 25, 2025
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    This shampoo was recommended by my hairdresser since I have highlighted hair. It truly makes my highlights stand out, Only need to use once a week. If you want to keep your hair highlights looking great, this is the shampoo for you!
    One person found this helpful
    Report
  • Reviewed in the United States on July 1, 2025
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    It’s a good shampoo but not my favorite! It has a good scent, no oiliness, may have dried out my hair a little bit.
  • Reviewed in the United States on June 30, 2025
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    Best purple shampoo 💜 
  • Reviewed in the United States on June 26, 2025
    Style: 1.7 Fl Oz (Pack of 1)Verified Purchase
    Works better than another purple shampoo has worked
    One person found this helpful
    Report
  • Reviewed in the United States on May 27, 2025
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    I was not crazy about this shampoo even though it was recommended to me....it did not make my hair feel soft nor help with tangling....I had to use my regular shampoo with it....I will not buy again.
    One person found this helpful
    Report
  • Reviewed in the United States on May 29, 2025
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    LOVE this shampoo. My blonde hair seemed to turn dull pretty quickly after coloring. One use of this and it brightened it right up. It smells good and the price is good for the quality of the product.

Top reviews from other countries

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  • Daniel
    5.0 out of 5 stars One of the best on market
    Reviewed in the United Kingdom on August 12, 2021
    I like the way is doing it's job comparing with similar products plus that it smells really nice.
  • Patricia Rainey
    5.0 out of 5 stars Leaves a great shine
    Reviewed in the United Kingdom on November 16, 2022
    Does not leave your hair with a violet tint like some others . Love it , well worth the money .
  • esmeralda
    4.0 out of 5 stars Me gusta
    Reviewed in Mexico on August 18, 2023
    Style: 10.1 Fl Oz (Pack of 1)Verified Purchase
    Aunque no se si es cambio de presentación del otro el rojo o vino,aquel era más hidratante,pero es bueno
    Report
  • Lorraine Stuart
    5.0 out of 5 stars Very pleased
    Reviewed in Canada on February 12, 2024
    Style: 1.7 Fl Oz (Pack of 1)Verified Purchase
    It does take the yellow and brassy outbof your hair.
    Nourishes hair.
  • Maira
    5.0 out of 5 stars Recomendado
    Reviewed in Mexico on January 8, 2020
    Me gusta mucho lo uso desde hace un tiempo y el cabello te queda muy padre sin volverse amarillo
    Customer image
    Maira
    5.0 out of 5 stars
    Recomendado

    Reviewed in Mexico on January 8, 2020
    Me gusta mucho lo uso desde hace un tiempo y el cabello te queda muy padre sin volverse amarillo
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    Customer image